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Paris Games Week 2026

NBA 2K27 at Paris Games Week: the M.RED PC on the Fnac stand

A Phantom Z in the game’s colours, built around a GeForce RTX 5070 and the first title in DLSS 5.

  • M.RED
  • NVIDIA
  • NBA 2K27
Published on October 27, 2026 · 6 min read
The complete Phantom Z case, with glass front and side panels, strip of NBA 2K27 logos on the top and a player printed on the left panel

Four days at Porte de Versailles. A GeForce RTX area on the Fnac stand, and in the middle a case engraved “Ball over everything”. The machine came out of a three-way collaboration: M.RED for the case and the cooling, NVIDIA for the graphics card and DLSS 5, 2K for the game and its styling. It was built and modded in France, by Cybertek.

It did not come out of the catalogue. It was the first public showcase of DLSS 5 on an M.RED PC: NBA 2K27 is the first game to include it, and here it ran on a GeForce RTX 5070, in a case made to be looked at.

Key facts
  • WhereFnac stand, GeForce RTX areaParis Expo, Porte de Versailles
  • When22 to 25 October 2026
  • WhoM.RED × NVIDIA × 2K
  • BuildCybertek, in France
  • The gameNBA 2K27, in DLSS 5

Three brands, one machine and two accomplices

The hardware, the rendering, the game. Then the workshop that built the machine, and the stand that showed it.

  • The hardware

    Five M.RED parts

    Phantom Z case, Onyx 360 watercooling, MRG-750G power supply, memory and SSD.

  • The rendering

    GeForce RTX 5070 and DLSS 5

    The graphics card, the technology, and the stand's GeForce RTX area.

  • The game

    NBA 2K27 and its styling

    The first DLSS 5 title, and the visual signature of its campaign.

  • The workshop

    Built and modded in France

    Assembly, printing, engraving and interior modding.

  • The stage

    The Fnac stand

    Four days of free-access play for visitors to the show.

Five figures for one machine
of radiator for the M.RED Onyx watercooling
360 mm
of L3 cache stacked under the Ryzen 7 7800X3D
96 MB
80 PLUS Gold certified, fully modular
750 W
edition of Paris Games Week, the “Playground Edition”
15th
The inside of the case seen from above: ASUS motherboard, pump with the M.RED monogram, water-cooling tubes and plate engraved NBA 2K27
Anatomy

What's inside

Five M.RED parts, three components chosen to keep up. At this level, every dimension counts.

  1. CasePhantom ZGlass panel, built-in ARGB, graphics card up to 410 mm
  2. CoolingOnyx 360360 mm liquid cooler, three ARGB fans
  3. Power supplyMRG-750G750 W, 80 PLUS Gold, fully modular
  4. MemoryLand of Fire DDR532 GB
  5. StorageCoreline NVMe1 TB SSD
  6. Graphics cardASUS RTX 5070 OC EditionBlackwell, 12 GB GDDR7
  7. ProcessorAMD Ryzen 7 7800X3D8 Zen 4 cores, 96 MB L3 cache
  8. MotherboardASUS Prime B840-PLUSSocket AM5, Wi-Fi

M.RED part. NVIDIA recommends 650 W for an RTX 5070. The MRG-750G keeps 100 in reserve — enough for four days of show floor without breaking a sweat.

“Ball over everything”

The line is the signature of the NBA 2K27 campaign, which 2K renders in red neon. Here it is engraved in the edge of the glass, vertically, over the full height of the side panel. The LED strip running alongside lights it from below.

An engraved pattern doesn’t sit on the glass: it is inside it. Transparency stays complete, and the lighting decides what you see. The kind of detail that fits in no spec sheet.

"Ball over everything" engraved vertically in the edge of the glass, in front of two red fans and an LED strip

How you dress a PC

Three techniques, three surfaces. And a fourth step that pulls it all together.

  1. The player printed on the glass, face in close-up, in front of a fan lit in red
    UV printing

    On the solid panels

    The ink is laid down then cured with light, straight onto metal or glass. It carries the band of logos on top and the full-height player.

  2. The glass base panel, engraved "2K" and "M.RED", with the NVIDIA GeForce RTX badge
    Laser engraving

    In the glass

    The pattern is cut into the thickness rather than laid on top: "Ball over everything", the NBA 2K27 marks along the bottom and the M.RED monogram.

  3. The acrylic cover engraved NBA 2K27 sitting on the graphics card, beneath the pump with the M.RED monogram
    Interior modding

    For what you see through it

    An engraved acrylic shroud over the graphics card, a court-outline plate above the memory, cables tucked away so they don't spoil the view.

  4. The acrylic plate with its basketball court markings, lines lit in red above the memory
    Lighting

    Set to a single shade

    All in red: fans, strips, pump and engravings. The Phantom Z drives its own ARGB controller, the Onyx 360 adds three fans.

NVIDIA DLSS 5 · since 1 September 2026

NBA 2K27 is the first game in DLSS 5

This machine was running it. NVIDIA made DLSS 5 available on 1 September 2026, under the name 3D-Guided Neural Rendering, and NBA 2K27 is the first title to include it.

  • What it is

    The final stage of rendering. DLSS 5 starts from the image the engine has just computed, with its geometry, its textures and its lighting buffers, and comes in right at the end of the graphics chain.

  • What it changes

    Light and matter. Previous DLSS versions reconstructed pixels to gain frames; this one works on fidelity: light under the skin, through the hair, contact shadows. One frame in, one frame out, with no drift.

  • What you need

    A GeForce RTX 50 series, desktop or laptop. In NBA 2K27, on the scanned players, the skin takes on the warmth of the spotlights without a single feature of the face changing.

NBA 2K27 at 1440p, DLSS 5

Ultra · ray tracing · frames per second

RTX 5090
590
RTX 5080
410
RTX 5070 Ti
350
RTX 5070, here
260

Figures stated by NVIDIA, "up to", with all DLSS technologies enabled.

Enabling it at home, in three steps

  1. Install the GeForce Game Ready 616.64 driver or newer.

  2. In game, open the video settings and enable DLSS Neural Rendering.

  3. Compare mid-game by pressing F9.

On the stand, controller in hand

  • The "Game Changer" wall of the GeForce RTX area, on the Fnac stand, and the gaming stations below
    The GeForce RTX area, on the Fnac stand.
  • The NBA 2K27 station: the M.RED PC in the game's colours, lit in red, set beside the monitor
    The M.RED machine, in service all day long.
  • A game of NBA 2K27 in progress on the station's monitor, the M.RED PC lit up beside it
    Controller in hand, in DLSS 5.

Paris Games Week

The fifteenth edition, the "Playground Edition", closed its doors on 25 October after four days at Paris Expo and more than 160,000 visitors announced by the organiser. On the Fnac stand, in the GeForce RTX area with its "Game Changer" wall, one station let visitors play NBA 2K27 on an M.RED monitor.

NBA 2K27

Developed by Visual Concepts and published by 2K on PlayStation 5, Xbox Series X|S and PC, the game features Victor Wembanyama, Caitlin Clark and Derrick Rose on its covers. On the programme: a mixed City, a cinematic MyCAREER, a more in-depth MyPLAYER and the NBA 2K HQ app.

Build your own

The cooling and power supply from the stand are available from our resellers, in France and across Europe.

Find out more

The sources for this article, from those who publish them:

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