The M.RED brand kit
The official logos, their formats and the few rules that come with them. For resellers, the press and creators.
The logos
Three shapes, five variants, four formats. Use the variant recommended for your background: it is the one that works in every case. SVG for the web, EPS or PDF for the printer.
SVG and PNG for screen · PDF and EPS for print
Main logo with tagline
From 150 px wide
Black and redRecommended
On light backgrounds
White and redRecommended
On dark backgrounds
Blue and red
On light neutral backgrounds
Black
On light backgrounds
White
On dark backgrounds
Main logo
From 100 px wide
Black and redRecommended
On light backgrounds
White and redRecommended
On dark backgrounds
Blue and red
On light neutral backgrounds
Black
On light backgrounds
White
On dark backgrounds
Icon
For small sizes: favicon, avatar, social media
Black and redRecommended
On light backgrounds
White and redRecommended
On dark backgrounds
Blue and red
On light neutral backgrounds
Black
On light backgrounds
White
On dark backgrounds
- Full pack · Main logo with tagline5 versions · SVG, PNG, PDF, EPS
- Full pack · Main logo5 versions · SVG, PNG, PDF, EPS
- Full pack · Icon5 versions · SVG, PNG, PDF, EPS
What not to do
These examples are staged for demonstration; the files you download are untouched. Keep clear space around the logo at least as tall as the tagline, and place it on a solid panel where contrast over a photograph is not enough.
Stretch or distort
Tilt
Recolour outside the palette
Add an outline
Place on a busy background
Give it room to breathe
Keep a clear space around the logo at least equal to the height of the "Up Your Game" baseline. Nothing else goes in it: no text, no image, no page edge.
A background that keeps it readable
Black version on a light background, white on a dark background. On a photo, if contrast is not enough, place the logo on a solid colour block rather than cutting it out.
The name is written M.RED
In capitals, with the dot and no space. Not "M.Red", not "MRED", not "M RED". The brand signature is "Up Your Game", and it is not translated.
The colours
The founding pair is graphite and red. Red is an accent — a button, a tension within an image — never a dominant background colour.
Graphite — #0E0E0E : dark backgrounds and heading text.
M.RED red — #E72121 : accent, calls to action, underlines.
Lochness — #415163 : the blue-grey that carries the technical dimension.
Silver — #ECEFF2 : light backgrounds and dividers.
Ruby — #851717 : red at full intensity, in small touches.
What we ask of you
These files are made available to talk about M.RED: a review, an article, a product page, a display, a storefront. They remain the property of the brand.
Do not alter the colours, the proportions or the design of the logo.
Do not make it the main element of your own brand or of your domain name.
Do not imply a partnership or an endorsement that we have not given.
A doubt, a specific need, a high-definition product image: write to us.